Built to Last
A structure that connects.
- PROJECT
- Built to Last
- GENRE / SUBJECT
- Non-fiction / Business
- SERVICES SHOWN
- Book cover design
- FORMAT SHOWN
- eBook front cover
The book & context.
Built to Last pairs a large serif title with a bridge and city skyline.
The direction.
Navy, white and teal connect the cover typography with the Bridge Oncology identity shown below.
The design.
The bridge’s arc gives the lower composition movement, while the stacked title creates a stable upper structure.
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