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← All workCOVER DESIGN / NON-FICTION / HEALTHCARE

Inefficient on Purpose

A system made visible.

Inefficient on Purpose — front cover for J. Benjamin Proctor, MD
PROJECT
Inefficient on Purpose
GENRE / SUBJECT
Non-fiction / Healthcare
SERVICES SHOWN
Book cover design
FORMAT SHOWN
eBook front cover
DESIGN NOTES / THE FINISHED COVER

The book & context.

An illustrated maze of money surrounds a patient, making the healthcare subject immediately tangible.

The direction.

Muted green, terracotta and cream create an editorial illustration rather than a photographic scene.

The design.

The large, plain title balances the complexity below. The central hospital bed gives the maze a human focus.

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